Beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
Per the FTC rules, I have to disclose pretty much every activity that I do if there is something that benefits me. For example, if someone buys me lunch, I would need to say “[Some Artist] bought me lunch while this post was being prepared”. Same story if I use an iTunes link that gets me 8 cents instead of an iTunes link that gets me 0 cents. If someone gives me a t-shirt with a logo or likeness and I wear it in a photo, same story. Disclaimers all over the place.
This would be tedious and ridiculous for me to keep up with and a distraction for readers.
To cover my butt and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true and there should not be any problems:
- The writer was given vast sums of money
- The writer got busy with a member of the story
- The writer got some sweet gadgets
- The writer got a killer schwag bag
- The writer got stock options
- The writer got fed